Digital technology serving the environment and global business. ♻️🌍
Aicon Italy is an Italian company specializing in fire extinguisher recycling, electronic component recovery, and international trade, with a strong presence in the Chinese market. The goal was to create a digital platform that could effectively communicate the company’s environmental mission and its expertise in cross-border commerce.
🧭 The Brief
🚀 Goals:
Highlight Aicon Italy’s commitment to sustainability and responsible recycling practices.
Showcase their experience in global trade, with a special focus on the Chinese market.
Create an intuitive and visually engaging website to inform and attract new customers.
💡 Our Approach
Visual storytelling and strategic content 📸🌍
We built a strong and coherent visual narrative using high-quality images and targeted copy to tell the story of Aicon Italy’s dual identity: green and international.Sustainability as a brand asset ♻️🌱
Sustainability was integrated as a core element of the website, with dedicated sections highlighting the company’s eco-friendly practices and responsible mission.Clear navigation and effective calls to action 💻🚀
We designed a smooth, mobile-friendly user experience with strategically placed calls to action to encourage interaction and direct contact with the company.
📈 Results
Visibility that makes a difference 🌐🚀
Thanks to an optimized website and targeted SEO strategies, Aicon Italy reached top positions on search engines, expanding its global reach.An engaging user experience 📊✨
Dynamic content, smooth navigation, and strategic CTAs significantly increased average time on site and drastically reduced the bounce rate.Enhanced brand image 🌿💼
The visual storytelling and sustainability focus strengthened the brand’s positioning as a responsible leader in trade and recycling
